Google Maps marketing is a process where businesses include relevant information in their Google My Business profile, like hours of service and customer reviews, to rank higher in search results. Ranking higher in search results in turn increases business visibility and drives revenue.
Google Maps marketing is beneficial for large and small businesses alike, especially because of Google Maps Local 3-Pack. Local 3-Pack is the first three businesses shown in search results that Google considers to be most relevant based on a user's current location or the location where they’re searching.
The image below is an example of a Local 3-Pack for a restaurant query in Cambridge, MA. These three businesses are what Google considers to be most relevant based on the search query and the location where the search is being conducted.